Market research is probably a term you’ve heard before — but do you really know what it is? Simply put, market research is the process of gathering information from a target market, in order to learn how they feel about a product or service. This process can help a company figure out if a product…
You might have an understanding of what market research is, but maybe you’re wondering what all the fuss is about. After all, isn’t business as simple as providing a product or service and seeing if it sells? Of course, keeping it simple is an option, but with adequate market research, you can alleviate risk. Rather…
Market research, the process of gathering information to determine a product’s viability, is an exciting field. If it sounds interesting to you, you might be wondering how you can get involved. Fortunately, market research is a booming industry, and there are a ton of different ways to work within it. Depending on your skill set…
Whether you’re looking to make some extra money or just be a part of building brands and products, you can participate in market research studies. Consumer businesses and market research firms are always looking for the opinions of potential (and loyal) customers. Without customers, there’s no business. This means that your input is highly valuable,…
We’ve talked a lot about what market research is, along with different ways that it’s conducted. But, once all that data is compiled, how do research firms and businesses put it to use? Data isn’t always black and white, so it’s not always clear what the research is telling you. Plus, consumers might not even…
