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What is Market Research?

Market research is probably a term you’ve heard before — but do you really know what it is? Simply put, market research is the process of gathering information from a target market, in order to learn how they feel about a product or service. This process can help a company figure out if a product…

How Do Survey Sites Work?

If you’ve ever looked into making some extra money online, chances are you’ve come across survey sites as an option. These platforms are all over the internet, and anybody can sign up for free. But how exactly do they work? Do they actually pay? Can you make a living taking online surveys? In this post,…

Why Does Market Research Matter?

You might have an understanding of what market research is, but maybe you’re wondering what all the fuss is about. After all, isn’t business as simple as providing a product or service and seeing if it sells?  Of course, keeping it simple is an option, but with adequate market research, you can alleviate risk. Rather…

Can You Get Paid to Take Surveys?

Surveys are a huge part of market research. Without surveys, it can be tough for a company to understand how a target audience thinks, and how it will engage with certain products. With this in mind, there’s a lot of money to be made by conducting surveys. This, in turn, means that there’s incentive for…