If you spend much time online, you’ve probably noticed that there is seemingly no limit to how many paid survey sites there are. New sites are constantly popping up and, to some extent, they all seem to do the same thing. 

So, why so many options, and how can you choose the right one in such a crowded space? In this post, I’ll talk about why these types of sites are so common, and what you should consider as you choose one (or more). 

Supply and Demand

The most obvious answer, of course, is supply and demand. If the demand wasn’t there to make so many of these sites profitable, there wouldn’t be such a large supply. 

This means that droves of consumers are engaging with these platforms. Survey sites make money by selling the research they collect to businesses or market research firms. If folks aren’t completing these surveys, then the site doesn’t turn a profit. 


With any popular, money-making digital venture, there’s bound to be competition. Successful sites always attract a host of imitators, which are looking to capitalize on that same demand. 

The good side of competition is that it allows newer sites to approach the same idea in a different way. If a popular survey site is overlooking a particular market, a newer option could take advantage and provide something different that fits. 

Choosing the Best One(s)

So, how do you pick the survey sites that you plan to use? It’s pretty simple. 

Of course, you want to start with reliability. You should never sign up for a site that you aren’t sure is completely credible. If you do, you might waste a lot of your time and get nothing in return. 

Fortunately, most of these platforms are legitimate. You can easily find customer reviews online, allowing you to quickly narrow it down to the most trusted. 

From there, it’s a matter of determining what you want to get out of a site. If you want to get paid in cash, choose one that pays in cash. If you want the most surveys possible, go with the biggest one. If you want tasks to complete other than surveys, check out a multi-use reward platform like Swagbucks. 

If you base your choice on the end goal, you’ll be much more likely to find a site that works for you. 

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